Service-led homepage
Repair, replacement, and inspection pathways above the fold.
Concept BuildHome services/Roofing website + local lead funnel
Ember & Oak Roofing
Built to earn trust before the first inspection.
An exploratory design and strategy project, not commissioned client work.
Home services / Digital experience
E&O
Roofing, with a more considered point of view.
01 / The brief
An idea with a purpose.
Opportunity
A roofing prospect needs to understand the work, the service area, and the next step quickly—especially after storm damage. The concept gives expertise room to breathe without burying the request path.
Design rationale
Architectural photography, deep charcoal, and warm copper create an established trade identity. Service pages separate repairs, replacement, and inspections; process content answers practical homeowner questions.
02 / Page architecture
What the experience includes.
Project gallery
A material-led showcase organized by roof type and project scope.
Service area pages
Local information and clear inquiry paths for nearby homeowners.
03 / A clear next step
Designed around the decision.
A persistent inspection request, contextual estimate prompts on service pages, and a short location-aware inquiry form lead from urgency to a clear next step.
Proposed deliverables
- Visual identity direction
- Responsive website concept
- Service-page architecture
- Local landing-page framework
- Inspection inquiry flow
Website strategyLocal SEOLead funnel
Your business, next